Harry here. Many drivers have been turning to Uber Select over the past year to try and make more money with less competition. Today, RSG Senior Contributor Christian Perea shares some breaking news about the launch of Lyft Premier.
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Lyft Premier is a new option centered around entry level (and higher) luxury vehicles. The service launched on July 7th in SF, LA, and NYC. Lyft is actively recruiting drivers who qualify for Premier.
Many drivers and passengers have long called for a premium option on Lyft, similar to Uber Select or Uber Black, as a way to get rewarded and to cover the cost of providing a nicer car and service. For Lyft, the premium market has previously been a tough and awkward segment to fill. The first rendition of Lyft Plus (Panda Explorer’s) did not work out too well.