With Halloween fresh in everyone’s mind, I thought it might be a good idea to take a look at what other days of the year rideshare drivers might see record numbers. My reasoning behind this list is pretty simple: follow the alcohol. We already know that Friday and Saturday nights are peak demand times since everyone is out and about drinking so it only makes sense that the biggest rideshare days of the year would coincide with the biggest drinking holidays of the year.
New Year’s Eve
If you’ve been driving for any amount of time, you’re probably already familiar with the stories from NYE. New Year’s Eve is off the hook busy: multipliers are maxed out and this year’s NYE will likely be the biggest rideshare night we’ve ever seen! When I say maxed out, this means 8x for Uber and 3x for Lyft. Most rides after midnight between 12:30 and 2:30 were steady at this high multiplier. The rest of the night is commonly above 4x except from about 10 until 12 when there is a bit of a lull. Plan to wait to eat dinner and take a break during this time. I started this past year about 3pm and I remember having a 5.5 multiplier around 5:30pm so demand is strong most of the day.
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It is not unheard of to make over $1000 on NYE (even in the lowest cost market of Chicago) but you gotta be prepared for the drama. There are mainly 2 types of riders on a night where there are high expectations. There are people who had fun and those that didn’t. There isn’t much in between and those that didn’t have fun will be surrounded by drama and tears, so be ready. [Read more…]