The Uber Destination Filter is a new feature that drivers have been anticipating a long time. It was actually first available on Sidecar’s app and then Lyft, but never worked that well on either app. There just weren’t enough people using Sidecar, and Lyft only matches you with Lyft Line rides headed in the same general direction, so the density there was never high enough. I think I tried setting a destination 20-30 times with Lyft and never got a match before I finally gave up on it.
But since Uber has such high volume of requests, and now requires passengers to enter their destination in most places, that means that their destination filter has the potential to work very well.