Harry here. We’ve gotten a lot of questions about the new trade dress requirements in California and even if you’re not in CA, it’s likely that you have similar policies in your state or they may be coming soon. Today, RSG senior contributor Christian Perea examines these new regulations and explains how to deal with them while driving around, at the airports and when trying to find passengers.
On June 27th, new California Public Utilities Commission regulations on trade dress went into effect. Drivers must now display trade dress in both the front and back windshields of their cars while driving for a TNC. Many of us are already used to having our trade dress displayed up front, but adding it in the back created a little bit of confusion among drivers around window tint or having both trade dresses (Uber and Lyft) displayed simultaneously.
This specific requirement only applies to California for now, but it’s likely similar rules are already in place (or coming) to your state. According to the new California regulation, your trade dress should be displayed on the lower right hand side of your passenger windshield. For the rear, the trade dress should also be displayed on the passenger side in the lower corner of your rear window. Both Lyft and Uber have mailed new trade dress placards to all of their drivers in California.