Over the past few months, Uber has faced a slew of bad publicity. They’ve had to deal with everything from rape allegations and issues with inadequate background checks to things beyond even their own control: like riders who are too dumb to know how surge pricing works.
Uber’s laissez faire attitude towards the media has never really been a problem though. Sure, they get lots of bad press, but it’s never affected their growth (that statement is backed up by 40 billion of their friends), until now.
Uber has always been a growth-focused company and when things get in the way of that growth, they tend to take notice. This week, Uber hosted a media only event at a swanky bar in downtown San Francisco where they embarked on their journey of trying to win the media over (my invited must have gotten lost in the mail).
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It’s probably a smart move by Uber because we all have an image of a faceless corporate entity but in reality there are lots of likable people that work there. We just don’t get to interact with them and Uber doesn’t let them out of their cages until after dark 🙂 [Read more…]