Harry here. Today senior RSG contributor John Ince takes a look at an in-depth post from the New York Times about the psychological tricks Uber uses to push its drivers. Companies have been using tricks like this for years to try and motivate their workers to do more with less, but it seems to be a bigger issue with Uber since they aren’t paying drivers like employees. What do you think?
Ridesharing can be a lonely gig. Passengers are often absorbed in their phones or their own conversations, and other drivers are scattered across town, each in their own car. Since Uber and Lyft are app-based, there’s no lounge area for drivers to socialize with each other. But there are some real benefits to hanging out with other drivers!
For new drivers, this is especially true. Spending time with other drivers lets you gather valuable insight into your local rideshare market. Although we’ve got a ton of great advice on the blog, some aspects of ridesharing are unique to certain areas. For instance, local regulations regarding pick-ups and drop-offs at the airport vary wildly. Likewise, there may be some lesser-known hotspots with lots of passengers in your city that you might not be aware of.
Veteran drivers can also recommend things like clean 24-hour bathrooms, good spots for meals, and other local secrets that even the best rideshare blog (this one!) might not be able to tell you.