Even though Sidecar isn’t available in every market, it’s always good to see competition in the rideshare industry. Over the weekend though, Sidecar made a big announcement that will directly affect its rideshare business. Today, Senior RSG contributor, Scott Van Maldegiam takes a look at what this announcement means for drivers, and shares his analysis on what Sidecar did wrong and what it needs to do in the future to ever have a chance to compete with the likes of Uber and Lyft.
I was surprised but also not surprised when I read the Sidecar announcement last weekend. For those who haven’t heard, the gist of their announcement was that they will be changing their focus from rideshare to deliveries.
While they tried to put a positive spin on the announcement, it is hard not to see it as negative. In sailing-speak, Sidecar is tacking away in hopes of finding fresh and clear wind. They seemed to be making strides at the beginning of the year to drive more demand and to get more drivers on the road, but with this latest move, they will fall further behind Lyft and Uber.