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On Tuesday, Lyft and Uber drivers began to appear on their respective apps and accept rides in Las Vegas. Both services launched within 24 hours of being granted a license to operate by the Nevada Transportation Authority.
This may be the beginning of the downfall for the proverbial Helms Deep of the taxi industry after putting up a long battle to prevent these services from operating. In preparation for an inevitable launch both Lyft and Uber have spent months on-boarding drivers and offering large bonuses to sign up and deploy in Sin City.