Harry here. As drivers, it’s easy to focus on the present state of Uber, but when you sit back and think about what the company has done in the past few years, it’s impressive. I’m a little biased since I have a brief cameo in this book (p. 166!), but it is a fascinating tale of what it took to get Uber to this point and just how many things had to go right. Today, senior RSG contributor John Ince gives us his thoughts on Adam Lashinsky’s latest novel, Wild Ride: Inside Uber’s Quest for World Domination.
Wild Ride could easily be mistaken for a page turning novel. It’s also an informative, relevant and timely book that deserves more attention than it’s been getting – hence this review. I wish the book was getting more attention, because the Uber story is extremely complex and most of the recent articles about Uber have been shoehorned into the same increasingly familiar narratives: Uber is the bad boy of tech. Travis Kalanick has to grow up. The story is more complex than that, and Lashinsky captures these complexities to expose a deeper side of the story.