Driver Marketing/Promotion

by Christian Perea on August 11, 2017 1 Comment

Lyft’s New Referral Program is Beating the Competition

Lyft is rolling out a new driver referral program that should make it easier for current drivers to refer new drivers, and keep them! This program will incentivize new drivers to stay on the road by paying them immediately – and paying the referring driver as well. Today, senior RSG contributor Christian Perea covers this new program, how it differs from Lyft’s previous program – and how it’s beating the rideshare competition.

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Lyft recently changed its driver referral program by switching to a bonus that pays out on a per-ride basis. If you signup to become a Lyft driver using another driver’s link, then both parties will receive a small payout for each ride the new driver completes.

Lyft’s new driver referral program contrasts with their previous structure where the bonus wouldn’t be rewarded until the new driver completed a certain number of rides (usually between 50 and 100 rides). This is important because it means that drivers and those who refer them can start earning a bonus payout from the first ride.

Make Every Mile Count

Did you know that every 1,000 business miles can generate $535 in tax deductions? Never miss another mile with the new QuickBooks Self-Employed automatic mileage tracker.

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by Harry Campbell on February 10, 2017 18 Comments

Should Drivers Stop Referring New Drivers?

One of the biggest criticisms I get from running this site is from drivers who say I shouldn’t refer new drivers to work for Uber or Lyft. I’m a little biased on this issue since driver referrals are one of our main sources of income, but I think they’re wrong.

Uber and Lyft have been enticing existing drivers with big cash bonuses to refer their friends since I first started driving way back in 2014, but I’ve always thought it was strange to offer a driver a $500 bonus and then pay them less than $15 an hour. Normally, sign-up bonuses are reserved for professional athletes and tech workers, but Uber and Lyft seem to think rideshare drivers deserve the extra cash too!

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by Harry Campbell on August 8, 2015 84 Comments

Uber Drivers Now Have A Tipping Option With Vugo!

A few weeks ago I got an interesting e-mail from the company Vugo. For those who don’t know, Vugo (formerly known as Viewswagen) is a new rideshare start-up that is looking to put geo-targeted video ads in the back of Uber cars. Just imagine how valuable it would be for a company like Budweiser to show your 20 something passenger a beer ad right before dropping them off at a bar. That’s exactly what Vugo is trying to do.

I covered Vugo’s launch a couple months ago and have been keeping an eye on them since they’ve promised drivers$3/hr once things get up and running. Now that might not sound like a ton but when you think about it on a weekly or even monthly basis, if you’re driving 40 hrs/week, that’s over $500/month!

As you guys know, I’m always looking for ways to diversify my income and think outside the box when it comes to working smarter, not harder. And in my mind, Vugo could be a real opportunity for drivers who are looking to bump up their earnings without much, if any, additional work.

Some of you have been e-mailing me about this company and I will be doing a full review of them in a few weeks but today I wanted to let you know about a new feature they’re launching that could be a game-changer for Uber drivers. [Read more…]

by Harry Campbell on July 27, 2015 19 Comments

How Does The Uber Brand Ambassador Program Work?

If you’ve been driving around much lately, you might have noticed that Uber has been posting up at gas stations across the country trying to recruit new drivers. You may have seen signs like the one above that says ‘free gas’ or you may have even been solicited to become a new driver.

Rideshare drivers are already familiar with Uber’s referral bonuses aimed at recruiting new drivers but now it seems as if there’s a new approach – guerrilla marketing. It looks like Uber is taking to the streets to recruit anyone and everyone with a car and in true Uber fashion, they’re also paying out some pretty hefty bonuses for new drivers.

Me Stalking The Uber Brand Ambassador Table

Today’s article will delve into why Uber is hiring more drivers, how the Brand Ambassador program works and how much you can earn from becoming a Brand Ambassador. [Read more…]

by Harry Campbell on May 13, 2015 1 Comment

Five Rideshare Referral Programs That Can Make You More Money

There are a lot of drivers out there who see rideshare as a very simple operation. You pick someone up at point A and then drop him or her off at point B. But in reality, there is so much more to being a driver.

I have lots of helpful information for the drivers who are just doing this casually or to make a few extra bucks here and there. But my target audience has always been people who are looking to really make the most out of this opportunity.

There are new on demand/gig economy companies getting funded every day and they are all scaling very rapidly. And one of the tools that they have all been using to grow is a robust driver and passenger referral program. Today, I’m going to highlight five referral programs that I think every driver should be a part of since they’re going to put more money in your pocket. [Read more…]