Several months ago, Lyft announced a pivot from bonuses to the Weekly Ride Challenge (WRC) in many markets. In our initial review of the WRC, the bonus amounts seemed achievable and promising. In this article, senior RSG contributor Jay Cradeur breaks down how the WRC has been going for him several months later and how the program has changed.
If you are a full time or part time driver, then achieving one of Uber’s (Quest) or Lyft’s (Weekly Ride Challenge) weekly bonuses may be a significant part of your revenue. When I first started driving in early 2016, drivers in San Francisco could earn an easy $500 for completing just 120 rides at any time during the week. Assuming a $2,000 week, that bonus accounted for 25% of my weekly revenue.
My oh my, how times have changed. This article will focus on the developments of Lyft’s Weekly Ride Challenge bonus since inception in order to get us all up to date.