In November, Uber invited some of its customers to use a new feature, Uber Rewards. The program is now official and will be offered to more passengers in the coming year. What is it? What are the benefits? And how will it affect passengers and drivers? In today’s post, RSG contributor Gabe Ets-Hokin wades into Uber’s legalese to get the answers.
As rideshare giants Uber and Lyft approach looming IPO deadlines, they’re looking for cost-effective ways to court passenger (and driver) loyalty to boost share value. Uber’s latest effort, launched last November, is called Uber Rewards, aimed at Uber’s most-valued passengers. Here’s what it is, what it does, and what it could mean for passengers and drivers alike.