I think most people underestimate what it takes to turn an idea into a real business. I know, because I get a lot of pitches about the latest and greatest rideshare companies to hit the scene but, more often than not, they’re more of an idea than an actual company. Turning an idea into a business is where the real challenge begins.
I can’t tell you how many people have e-mailed me about their cool new company that is going to put Uber out of business. But when I go to their website and Google their name, all I see is a landing page. Putting a landing page up is not the same thing as starting a company.