I was as surprised as most of you were by Lyft’s $1,000 new driver promotion last week but that didn’t stop me from referring as many friends and family members as I could. And in case you’re wondering, yes Mrs. RSG is one of those newly minted Lyft drivers! But after a crazy 24 hours of referrals, I started thinking about all the new drivers who are going to need mentor rides this week.
As a veteran Lyft mentor, I think the ‘Welcome Ride’ is just one of the things that differentiates Lyft from Uber (in a good way). I remember how excited I was to start driving with Lyft and my mentor was very helpful.
Unfortunately, the Lyft mentorship program has deteriorated quite a bit since its inception and there really just isn’t the same meaning behind a mentor ride as there once was. I’ve spoken with many Lyft drivers about this and it seems like the consensus is that the founding drivers and mentors did (and still do) an amazing job but Lyft has let way too many inexperienced drivers become mentors. In fact, I was one of those inexperienced drivers since I actually became a mentor before I even hit 30 rides.
It also probably stems from the fact that since rates are lower these days, a lot of drivers feel like they have to rush through the mentor sessions in order to really maximize their income. I understand why drivers feel that way but it generally isn’t a recipe for long term success. [Read more…]