When introduced, destination filters were incredibly popular with drivers. Finally, some measure of control over when and where we drove, right? Unfortunately, destination filters have been clawed back, leaving drivers feeling frustrated and wondering what they can do. Senior RSG contributor John Ince covers what happened to the destination filter, why, and how drivers can try to work around the limits of the destination filter.
For the savvy rideshare driver, the destination filter (DF) was one of the all time great innovations. In theory, at least, it solved the “dead miles” problem for drivers who found themselves somewhere on the other side of nowhere. It was the solution to getting home with the meter still running.
The destination filter option gave you that warm fuzzy feeling that maybe Uber and Lyft really did care about drivers because they were willing to invest in something that solved a real problem for drivers. It was progress of the kind that really mattered to drivers, especially when Uber increased DF to six times a day back in 2017.