Harry here. It seems like the Uber news cycle never ends, and luckily that’s a good thing for us 🙂 But last week, there was a lot of buzz around Google/Waze’s entry into the rideshare space. I’ve always been kind of bearish on real ridesharing (aka carpooling). It might work in other countries, but it’s just not ingrained into our culture. There are dozens of carpooling apps that have launched in the US and faltered because most of them underestimate the work it takes to share a ride.
Ask an Uber driver and they’ll all tell you that pick-ups and drop-offs are the toughest part of being a driver and if rideshare drivers are unhappy with rates in the $0.90/mile range, why would anyone do the same thing for just $0.54 a mile? It might work on distinct routes to and from Apple and Facebook’s campuses, but go test it in a place like Nashville and let me know how it goes. Today, senior RSG contributor John Ince takes a look at Google’s newest venture, shares the unsurprising news of another Uber for X failure and examines a few of Uber’s latest driver-friendly partnerships.