Ride Pico is a rent-to-own e-scooter company based in Los Angeles that touts themselves as being a flexible and affordable way to ride an e-scooter.
But based on a number of negative reviews online and our own experience with Ride Pico CEO Emre Ucer, I would be very careful working with them or renting any kind of vehicle from them.
Read on to learn more about the service and what people are saying about them.
How Does Pico Work?
Step 1: Select Your Plan
Choose from their 3, 6 or 9-month payment plan, tailored to your budget and lifestyle.
Step 2: Enjoy the Ride
Cruise around on your Pico while making easy monthly or weekly payments
Step 3: Ownership Awaits
Complete your payment plan, and voila! The Pico becomes yours to keep.
Pico Options
On their website, they currently offer three models to choose from. Starting from $6 to $8 per day depending on the model chosen, and it goes up from there depending on the add-ons you choose for your scooter.
You’ve got the Pico 30 and Pico Dolce, which require a driver’s license because they go up to 30 miles per hour. The Pico 20 only reaches speeds of 20 miles per hour and does not require a driver’s license to use.
The models that start at $6 per day would cost you $49 per week or $194 per month with an account setup fee of $95. You can choose to add an extra charger ($4/week) and a delivery rack and box ($4/week).
On the Pico 30, you can choose to double your riding range to up to 40 miles for an extra $16.50 per week. Renting a helmet is free of charge, so you can safely use your Pico to get from here to there.
For the Pico Dolce model, that is $8 per day, which means your weekly rate is $50, and your monthly rate is $217. There is also the $95 account setup fee for this model. The only extra that is available is renting your helmet for free since this model already comes with a standard tail box with a lock.
You also have the option to pick up your scooter for free, or you can choose the delivery option for $79 if you’re within 30 miles of their showroom location.
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Why Choose Pico Rent-To-Own?
They offer flexible payment options where you can choose to either pay weekly or monthly with no down payment required.
You can switch plans anytime to suit your budgetary needs. And there are no strings attached. If you can’t complete the payments, the ones you’ve already contributed can just be considered a rental fee. You return the Pico and walk away without owing any further money towards it.
How To Get Started
Explore their fleet of scooters and choose the model that suits your style. Then you can opt into whichever payment plan is best for you: 3, 6 or 9 months, paid weekly or monthly until you own your Pico free and clear. And finally, sign your rent-to-own agreement and start enjoying the perks of your Pico.
Legal Filings Against Pico and/or Its CEO Emre Ucer
The shared scooter industry has had its share of trials and tribulations over the years, and Ride Pico is no different. One concerning thing is that the company and Ride Pico’s CEO, Emre Ucer, have had a number of legal issues arise.
The most concerning lawsuit alleges discovery of cash diversions by two controlling members of the LLC, CEO Emre Ucer being one of the accused:
“Moto Holding LLC members and directors Neset Pirkul and Andrew Neville said in their complaint filed Wednesday that Moto Chair Maurice Salter and Emre Ucer, company president and CEO, had been linked to diversions of cash from investor collection accounts, in part through use of a falsified document.
“According to the complaint, Pirkul and Neville discovered the diversions in July, when they learned that one of the investor counterparties had sued Moto Holding for diverting $1.4 million from secured accounts. Salter and Ucer, Pirkul and Neville said, falsely claimed that suit had been resolved.”
The full article can be found at Law360.com.
Another lawsuit was filed by Armando Parras against Pico Mobility, addressing a potential safety hazard of the scooters. It alleges that the scooter malfunctioned, causing Parras to hit a motor vehicle.
Before renting or working with the company, you may want to inquire about these two lawsuits and other pending litigation.
User Reviews
There aren’t a whole lot of reviews out there about Ride Pico. Here are the two on Yelp that I was able to dig up:
November 18, 2023
Mynera S. ★★☆☆☆
“Im a current Pico customer.. the scooter is faster than a bus/sitting in traffic, cheaper than uber/gas. However, the manager, I believe his name is Richard, has the worst customer service I’ve ever experienced. Ive gotten a flat tire twice now (my scooter is currently on hold until I complete payments, as I did not get wheel protection, highly suggested btw), he constantly interrupts me. After interrupting me, finally allowing me to explain my question, he stares at me like some creep & then asks “are you done?” Rude & unprofessional. He accused me of purposely damaging a scooter, put words in my mouth, literally telling me i told him he was “the best”, seconds after i called him the worst manager ive ever encountered. By far the weirdest, rudest, possibly prejudice, manager I’ve encountered.”
January 5, 2024
Patrick M. ★★★★★
“When I was getting ready for my big move to Los Angeles, everyone kept telling me, “you need a car!” But guess what? That’s not the case anymore! After doing some digging, I decided to say goodbye to my car and hello to Pico Mobility. I can’t begin to express how grateful I am to have found them. Carrie (Owner), Richard, Jose, Irvin, and the entire team are simply amazing, and they always go the extra mile to make sure their clients are safe and happy. So, if you’re considering it, I say, “Just go for it!” You’ll save a bundle on gas, parking, and car payments. Plus, you’ll have peace of mind and a whole lot of fun! A big thank you to Pico for making my life so much easier!”
Is Ride Pico a Scam?
This question was posted to the Reddit scam thread about Ride Pico. And one Redditor shared a particularly negative experience:
Our Own Experience With Pico
One final but damning anecdote about the company comes from our own experience dealing with Ride Pico and its CEO, Emre Ucer.
Emre agreed to sponsor our conference in 2023 and even signed a contract agreeing to sponsor and speak at our event. We never heard a single complaint from him after the event (which was a big success from our point of view), and he has completely ignored our requests for payment for several years now.
Emre and Ride Pico now owe us tens of thousands of dollars and have refused to acknowledge our demands for payment.
We will be forced to pursue legal action in the future, so I’d be careful when working with Emre Ucer or any company affiliated with Ride Pico in the future. For this reason alone, I can not recommend Ride Pico in good faith to anyone out there.
