Over the past year, Uber has been breaking into more and more small markets.  I always considered places like Orange County small but today’s guest hails from Muncie, Indiana with a population of just over 70,000 people.  Now that is a small market!

    Although the job itself is still the same regardless of where you drive, there are definitely some challenges associated with driving in a small market.  On today’s episode, Kyle shares what he’s doing to not only make it work but also take full advantage of the situation.  Enjoy!

    If you’d like to read a transcript of this podcast, please click here.

    In this episode, we talk to Kyle Renniger of Muncie, Indiana, who talks to us about what it's like to drive in a really small Uber market.


    • Interview with Kyle Reninger, who drives in a super small Uber market: Muncie, Indiana
    • Challenges and opportunities in driving in a small market
    • Xero smartphone app that helps you track your business expenses right from your phone
    • Xero Tax Touch – will help you figure out taxes and save a bunch of money on your taxes too
    • Missed an episode of one of our podcasts? Click here

    Interview with Kyle Reninger

    • Muncie, Indiana and driving since February
    • 70,000 people in Muncie
    • Uber launched in 2015 in Muncie

    Driving in a Small Market

    • Many short rides
    • Occasionally longer rides, but even many short rides end up being profitable
    • Traffic isn’t as much of an issue in small markets
    • Muncie Facebook group
    • 12 drivers

    Opportunities in Smaller Markets

    • Know fellow drivers
    • Are able to network and attend events together
    • Midwest hospitality
    • Networking for business too: Sea Salt & Cinnamon Bakery
    • Local business owners supporting each other

    Challenges in Smaller Markets

    • Hard to make it as a full-time driver
    • Finding passengers and staying busy
    • Overall, you need to have that personal touch and be willing to network and hustle

    Support from Uber?

    • Basically no support from Uber
    • Guarantees offered elsewhere aren’t valid in Muncie
    • People in Muncie still discovering Uber


    • Only 12 drivers!
    • Lack of support from Uber unsurprising, so you really do need to reach out and network
    • Still have the freedom and flexibility to do what you want – treat it as your business
    • Important to really treat your customers well, especially in small markets
    • Feel free to reach out to me at harry[at]
    • Leave comments, questions and feedback below!

    Show Notes

    If you’d like to read a transcript of this podcast, please click here.

    Drivers, what do you think about the small market Uber experience?  Are you a small market driver?  Any tips or tricks you’d like to share?

    -Harry @ RSG

    Harry Campbell

    Harry Campbell

    I'm Harry, the owner and founder of The Rideshare Guy Blog and Podcast. I used to be a full-time engineer but now I'm a rideshare blogger! I write about my experience driving for Uber, Lyft, and other services and my goal is to help drivers earn more money by working smarter, not harder.