RSG040: Kyle Reninger On Driving For Uber In A Super Small Market

Over the past year, Uber has been breaking into more and more small markets.  I always considered places like Orange County small but today’s guest hails from Muncie, Indiana with a population of just over 70,000 people.  Now that is a small market!

Although the job itself is still the same regardless of where you drive, there are definitely some challenges associated with driving in a small market.  On today’s episode, Kyle shares what he’s doing to not only make it work but also take full advantage of the situation.  Enjoy!

If you’d like to read a transcript of this podcast, please click here.

In this episode, we talk to Kyle Renniger of Muncie, Indiana, who talks to us about what it's like to drive in a really small Uber market.


  • Interview with Kyle Reninger, who drives in a super small Uber market: Muncie, Indiana
  • Challenges and opportunities in driving in a small market
  • Xero smartphone app that helps you track your business expenses right from your phone
  • Xero Tax Touch – will help you figure out taxes and save a bunch of money on your taxes too
  • Missed an episode of one of our podcasts? Click here

Interview with Kyle Reninger

  • Muncie, Indiana and driving since February
  • 70,000 people in Muncie
  • Uber launched in 2015 in Muncie

Driving in a Small Market

  • Many short rides
  • Occasionally longer rides, but even many short rides end up being profitable
  • Traffic isn’t as much of an issue in small markets
  • Muncie Facebook group
  • 12 drivers

Opportunities in Smaller Markets

  • Know fellow drivers
  • Are able to network and attend events together
  • Midwest hospitality
  • Networking for business too: Sea Salt & Cinnamon Bakery
  • Local business owners supporting each other

Challenges in Smaller Markets

  • Hard to make it as a full-time driver
  • Finding passengers and staying busy
  • Overall, you need to have that personal touch and be willing to network and hustle

Support from Uber?

  • Basically no support from Uber
  • Guarantees offered elsewhere aren’t valid in Muncie
  • People in Muncie still discovering Uber


  • Only 12 drivers!
  • Lack of support from Uber unsurprising, so you really do need to reach out and network
  • Still have the freedom and flexibility to do what you want – treat it as your business
  • Important to really treat your customers well, especially in small markets
  • Feel free to reach out to me at harry[at]
  • Leave comments, questions and feedback below!

Show Notes

If you’d like to read a transcript of this podcast, please click here.

Drivers, what do you think about the small market Uber experience?  Are you a small market driver?  Any tips or tricks you’d like to share?

-Harry @ RSG