4 min read

    4 min read

    There’s something special about the audio medium that makes it very different from written or visual mediums. It’s more personal – podcasts typically accompany you for 30-40 minutes and over the months, you get to know the podcaster (and their terrible jokes!). As you may know, we recently launched a new podcast called The Rideshare Dojo. To celebrate, I’m taking you behind the scenes today of what it takes to start a podcast.

    If you’d like to read a transcript of this podcast, please click here.

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    • Today I’m handing over the mic to Jay Cradeur to talk all about his new podcast, The Rideshare Dojo
    • We’ll go behind the scenes of how to start a podcast, what it takes, and the partnership between the Dojo and RSG
    • The Rideshare Guy podcast has transitioned more into a rideshare and mobility industry podcast
    • The Dojo is a podcast that comes from the driver and worker’s perspective
    • Our podcast sponsor is Zum – Zum is a rideshare service for kids. Drivers can earn up to $32/hr and many make $750 a week. Check out Zum here!

    Intro to The Rideshare Dojo

    • Jay Cradeur is a senior contributor at The Rideshare Guy and recently started The Rideshare Dojo podcast
    • Process of starting a podcast – not as easy as it looks!
    • Break down the moving parts of starting a podcast and launching it

    What’s Your Podcast All About?

    • First, you need a name for your podcast!
    • Not as easy as it sounds 🙂 Have to get clear on your topic, write a description
    • For the Dojo, wanted to focus on driving, entrepreneurship, drivers’ Plan Bs
    • Audience that wanted to learn, put their knowledge to use
    • Software is important – easiest to use (and free) podcasting software: Audacity

    Creating Artwork and Intro/Outro

    • The artwork for a podcast is that square image you see when your favorite podcast pops up with a new episode
    • You can’t do anything without including that piece of artwork
    • Intro/outro – the beginning and ending of podcasts, like music, you/a narrator introducing what the podcast is about
    • Used Fiverr to hire people for design, intro/outro

    Get Ready to Interview!

    • Next biggest step is to interview people!
    • First person I interviewed was Harry Campbell, then daughter Paulina
    • Wasn’t until I started interviewing that I realized this is harder than it seems – takes focus and practice
    • Don’t worry about being amazing on your first episode – no one is going to be great at the first thing they do, just keep practicing

    The Tech Side of Podcasting

    • Need to set up your podcast in Simplecast and create a trailer (think movie trailer, but audio: get people excited about your podcast!)
    • Once your podcast is in Simplecast, you can connect it to share it on other platforms, like Apple, Stitcher, Spotify, etc.
    • Overall, getting started with a podcast can be fairly low-tech. It can be more expensive/intensive, but getting started doesn’t take expert know-how or expensive gear

    Finding Sponsors for Your Podcast

    • Not all podcasts have sponsors, and not all new podcasts can find sponsors
    • However, it’s worth it to pitch to sponsors (as long as they fit your audience) because companies are always looking to get in front of new audiences
    • This is when the partnership with Harry happened, he helped with the business side
    • Find a sponsor that aligns with your audience and pitch, pitch, pitch – it can’t hurt and can help you fund some of the starting expenses for a podcast


    • Big thanks to Jay for coming on the podcast and sharing a behind the scenes look at The Rideshare Dojo!
    • You can subscribe to the Dojo using the links below
    • If you have any ideas for Jay or want to be interviewed, reach out to him directly using the Dojo link below!
    • Our podcast sponsor is Zum – Zum is a rideshare service for kids. Drivers can earn up to $32/hr and many make $750 a week. Check out Zum here!

    Show Notes

    If you’d like to read a transcript of this podcast, please click here.

    Harry Campbell

    Harry Campbell

    I'm Harry, the owner and founder of The Rideshare Guy Blog and Podcast. I used to be a full-time engineer but now I'm a rideshare blogger! I write about my experience driving for Uber, Lyft, and other services and my goal is to help drivers earn more money by working smarter, not harder.

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