RSG104: Enter the Dojo with Jay Cradeur!

There’s something special about the audio medium that makes it very different from written or visual mediums. It’s more personal – podcasts typically accompany you for 30-40 minutes and over the months, you get to know the podcaster (and their terrible jokes!). As you may know, we recently launched a new podcast called The Rideshare Dojo. To celebrate, I’m taking you behind the scenes today of what it takes to start a podcast.

If you’d like to read a transcript of this podcast, please click here.

Intro

Today I’m handing over the mic to Jay Cradeur to talk all about his new podcast, The Rideshare Dojo
We’ll go behind the scenes of how to start a podcast, what it takes, and the partnership between the Dojo and RSG
The Rideshare Guy podcast has transitioned more into a rideshare and mobility industry podcast
The Dojo is a podcast that comes from the driver and worker’s perspective
Our podcast sponsor is Zum – Zum is a rideshare service for kids. Drivers can earn up to $32/hr and many make $750 a week. Check out Zum here!

Intro to The Rideshare Dojo

Jay Cradeur is a senior contributor at The Rideshare Guy and recently started The Rideshare Dojo podcast
Process of starting a podcast – not as easy as it looks!
Break down the moving parts of starting a podcast and launching it

What’s Your Podcast All About?

First, you need a name for your podcast!
Not as easy as it sounds 🙂 Have to get clear on your topic, write a description
For the Dojo, wanted to focus on driving, entrepreneurship, drivers’ Plan Bs
Audience that wanted to learn, put their knowledge to use
Software is important – easiest to use (and free) podcasting software: Audacity

Creating Artwork and Intro/Outro

The artwork for a podcast is that square image you see when your favorite podcast pops up with a new episode
You can’t do anything without including that piece of artwork
Intro/outro – the beginning and ending of podcasts, like music, you/a narrator introducing what the podcast is about
Used Fiverr to hire people for design, intro/outro

Get Ready to Interview!

Next biggest step is to interview people!
First person I interviewed was Harry Campbell, then daughter Paulina
Wasn’t until I started interviewing that I realized this is harder than it seems – takes focus and practice
Don’t worry about being amazing on your first episode – no one is going to be great at the first thing they do, just keep practicing

The Tech Side of Podcasting

Need to set up your podcast in Simplecast and create a trailer (think movie trailer, but audio: get people excited about your podcast!)
Once your podcast is in Simplecast, you can connect it to share it on other platforms, like Apple, Stitcher, Spotify, etc.
Overall, getting started with a podcast can be fairly low-tech. It can be more expensive/intensive, but getting started doesn’t take expert know-how or expensive gear

Not all podcasts have sponsors, and not all new podcasts can find sponsors
However, it’s worth it to pitch to sponsors (as long as they fit your audience) because companies are always looking to get in front of new audiences
This is when the partnership with Harry happened, he helped with the business side
Find a sponsor that aligns with your audience and pitch, pitch, pitch – it can’t hurt and can help you fund some of the starting expenses for a podcast

Outro

Big thanks to Jay for coming on the podcast and sharing a behind the scenes look at The Rideshare Dojo!
You can subscribe to the Dojo using the links below
If you have any ideas for Jay or want to be interviewed, reach out to him directly using the Dojo link below!
Our podcast sponsor is Zum – Zum is a rideshare service for kids. Drivers can earn up to $32/hr and many make $750 a week. Check out Zum here!

Show Notes