Listen to this episode on your phone here.
Could you imagine getting picked up for a rideshare ride in a Tesla, with a friendly driver – for less than the cost of a typical Uber ride? It exists! In this episode, I chat with Alejandro Arbeláez Jaramillo about Beat, a mobility option in Mexico City.
Intro to Alejandro Arbelaez Jaramillo
- General Manager of ViralCode
- Sister company of Beat
- Mexico City and Bogota
- Beat is an entrepreneurial story
Latin American Markets & Characteristics
- Mexico, Colombia, Chile, Peru, Argentina
- Infrastructure is a challenge
- A lot of traffic congestion
- Economies are more fragile – unemployment in particular
ViralCode + Beat
- Transforming the way people move
- Classic ridehailing model goes far, but not far enough in LatAm markets
- Safety is a concern
- Goes beyond connecting users
Beat Tesla in Mexico City
- 300 cars, built charging infrastructure and hubs
- Premium pricing
- Drivers paid hourly as employees
- 3 shifts a day – begins at hub
What’s Next?
- Expansion into other LatAm cities
- Staying super focused
- Improve ridehailing value proposition
