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    Could you imagine getting picked up for a rideshare ride in a Tesla, with a friendly driver – for less than the cost of a typical Uber ride? It exists! In this episode, I chat with Alejandro Arbeláez Jaramillo about Beat, a mobility option in Mexico City.

    Intro to Alejandro Arbelaez Jaramillo

    • General Manager of ViralCode
    • Sister company of Beat
    • Mexico City and Bogota
    • Beat is an entrepreneurial story

    Latin American Markets & Characteristics

    • Mexico, Colombia, Chile, Peru, Argentina
    • Infrastructure is a challenge
    • A lot of traffic congestion
    • Economies are more fragile – unemployment in particular

    ViralCode + Beat

    • Transforming the way people move
    • Classic ridehailing model goes far, but not far enough in LatAm markets
    • Safety is a concern
    • Goes beyond connecting users

    Beat Tesla in Mexico City

    • 300 cars, built charging infrastructure and hubs
    • Premium pricing
    • Drivers paid hourly as employees
    • 3 shifts a day – begins at hub

    What’s Next?

    • Expansion into other LatAm cities
    • Staying super focused
    • Improve ridehailing value proposition

    Show Notes

    Alejandro on LinkedIn

    Beat on LinkedIn

    @TheBEATapp on Twitter

    Beat on Facebook

    Harry Campbell

    Harry Campbell

    I'm Harry, the owner and founder of The Rideshare Guy Blog and Podcast. I used to be a full-time engineer but now I'm a rideshare blogger! I write about my experience driving for Uber, Lyft, and other services and my goal is to help drivers earn more money by working smarter, not harder.