Contents:

    Listen to this episode on your phone here.

    In this episode, I’m resharing a cool interview I heard on the Everything Marketplaces members-only community during their monthly webinar series. Mike from EM chatted with Ilir Sela of Slice, which is redefining how people order pizza delivery. I’m excited for you to hear this episode plus learn more about the Everything Marketplaces community.

    Intro to Ilir Sela

    • Bootstrap model in building Slice
    • Comes from family of small business owners – they owned pizza shops!
    • Learned more about the industry before starting a business
    • Learned marketing, website development, etc.

    Beginning Stages

    • Talked to family in the industry – why not a Papa John’s?
    • Realized there were critical flaws in franchise model
    • MyPizza.com was born
    • Built a challenger brand

    Scaling

    • Went to family and friends first to bring them onboard
    • First product was vertical SaaS
    • Knew that growth relied on going digital
    • Showed how online orders could work

    Vertical Marketplace

    • Go after big-tent marketplaces
    • Restaurants are an industry, not a vertical
    • Not necessarily a niche, but people call it that
    • Moment you decide to be vertical, you decide to be integrated

    What’s Next?

    • Entire promise is to help small business owners be in business for themselves, not by themselves
    • Helping them create economies of scale
    • May take a while to develop, but sometimes it takes a long time and then success feels overnight
    • Scaling is key

    Show Notes

    Ilir on Twitter: https://www.twitter.com/IlirSela
    Slice: https://www.slicelife.com
    Use 25OFF on your annual membership at https://www.everythingmarketplaces.com/join

    Harry Campbell

    Harry Campbell

    I'm Harry, the owner and founder of The Rideshare Guy Blog and Podcast. I used to be a full-time engineer but now I'm a rideshare blogger! I write about my experience driving for Uber, Lyft, and other services and my goal is to help drivers earn more money by working smarter, not harder.