Contents:

    In this episode, I chat with Steve Hornyak, BrightDrop’s Chief Commercial Officer. BrightDrop is a new company from General Motors and focuses on all-electric delivery systems. E-commerce and how packages get to customers’ homes – how can that be done smarter and faster? You won’t want to miss this episode about the behind-the-scenes of BrightDrop!

    Intro to Steve Hornyak

    • BrightDrop’s Chief Commercial Officer
    • Develops company’s sales and marketing strategy
    • Previously at Fabric, where he focused on improving logistics with automated micro-fulfillment centers

    BrightDrop

    • Entire ecosystem model – similar approach to Apple
    • Took a hypergrowth area not covered by parent company
    • Plus electrification of vehicles
    • BrightDrop Trace, Zevo 600, software, etc.

    Partnership with GM

    • Technology company
    • Wholly own subsidiary of GM
    • Builds the platform, parent company does what it does best
    • “Venture capitalist” type of relationship

    Driver Experience

    • Light cars – driving with a Zevo is a night and day experience – 250 mi range
    • Like driving in a luxury vehicle vs driving a car from the 80s
    • Less vibration
    • Ergonomics focus

    What’s Next for BrightDrop?

    • Grocery – automation and microfulfillment
    • Mobile smart stores
    • FedEx – package movement
    • Good for dense areas

    Show Notes

    GoBrightDrop.com

    BrightDrop on LinkedIn

    Steve Hornyak on LinkedIn

    Harry Campbell

    Harry Campbell

    I'm Harry, the owner and founder of The Rideshare Guy Blog and Podcast. I used to be a full-time engineer but now I'm a rideshare blogger! I write about my experience driving for Uber, Lyft, and other services and my goal is to help drivers earn more money by working smarter, not harder.