In this episode, I chat with Steve Hornyak, BrightDrop’s Chief Commercial Officer. BrightDrop is a new company from General Motors and focuses on all-electric delivery systems. E-commerce and how packages get to customers’ homes – how can that be done smarter and faster? You won’t want to miss this episode about the behind-the-scenes of BrightDrop!

    Intro to Steve Hornyak

    • BrightDrop’s Chief Commercial Officer
    • Develops company’s sales and marketing strategy
    • Previously at Fabric, where he focused on improving logistics with automated micro-fulfillment centers


    • Entire ecosystem model – similar approach to Apple
    • Took a hypergrowth area not covered by parent company
    • Plus electrification of vehicles
    • BrightDrop Trace, Zevo 600, software, etc.

    Partnership with GM

    • Technology company
    • Wholly own subsidiary of GM
    • Builds the platform, parent company does what it does best
    • “Venture capitalist” type of relationship

    Driver Experience

    • Light cars – driving with a Zevo is a night and day experience – 250 mi range
    • Like driving in a luxury vehicle vs driving a car from the 80s
    • Less vibration
    • Ergonomics focus

    What’s Next for BrightDrop?

    • Grocery – automation and microfulfillment
    • Mobile smart stores
    • FedEx – package movement
    • Good for dense areas

    Show Notes

    BrightDrop on LinkedIn

    Steve Hornyak on LinkedIn

    Harry Campbell

    Harry Campbell

    I'm Harry, the owner and founder of The Rideshare Guy Blog and Podcast. I used to be a full-time engineer but now I'm a rideshare blogger! I write about my experience driving for Uber, Lyft, and other services and my goal is to help drivers earn more money by working smarter, not harder.