Join Harry as he speaks with Garrett Wood, founder and CEO of GetScale. Garett shares how GetScale recruits new drivers and the struggles and strategies of bringing on new drivers. He also discusses GetScale’s services and how they can help large gig economy companies.
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Quick Takeaways
- When he joined Uber in 2015, their biggest challenge was not having enough drivers, and to Garrett it was the equivalent of a sales problem. The biggest problem was on the conversion side where drivers would sign up but never complete their first trip.
- One of Garrett’s first projects at Uber was to start a recruiting team that would connect with drivers who signed up and never continued. The committee was responsible for educating these people and to help them get started.
- Garrett found that a major problem was the speed in onboarding and a lack of motivation on the part of the drivers and GetScale focuses on recruiting as a service. They recruit around 150,000 new workers annually.
- Today it’s expensive to get applicants so it’s important to do whatever is possible to convert them to stay with the company.
- When recruiting drivers, consider the source. For example, a referral is probably already well informed about the platform and how it works and is likely to get right to work, versus someone that came from another channel that may not be as informed.
- GetScale has two core services: Funnel conversion and Full Service. Funnel service connects with new drivers from various channels and motivates them to onboard and start driving. Full service implements funnel marketing and has a dedicated team that walks the drivers through the process, especially those that are less informed.
- GetScale works with companies who are recruiting 5,000-10,000+ new recruits per month. GetScale then helps them reduce their cost per hire and speed along the onboarding process.
- GetScale has a centralized team that focuses on the markets that have the highest need at the time, focusing on the conversion in that market while increasing a company’s new recruits using apathy.
RSG262: Watch The Podcast On YouTube
Watch our YouTube episode to learn more about GetScale and how they can help increase a rideshare company’s new drivers. While you’re there, hit subscribe!
