If rideshare driving was just shuttling people from point A to point B, I’d probably get pretty bored pretty fast. But for those with a little entrepreneurial spirit, it can be so much more. Today, RSG contributor, Joe Strandell takes a look at the 5 tools that every driver needs to run his/her business like a PRO!
Rideshare drivers have the chance to be much more than taxi drivers. In my opinion, we have the chance to move and sell our city. As a driver, you’re a business owner so it almost behooves you/enables you to really do entrepreneurial things.
There are a few essential qualities and tools I think every top notch driver should add to their tool box. This starts with my first suggestion about music.
1. Become a good musical DJ
I’ve written about being a musical DJ before. The idea is to share the right music, at the right time, with the right people, for the right reason. That’s extremely valuable, especially if the passenger is from a different country and speaks a different language.
One time, I picked up some guys from Saudi Arabia. I put on some Rabeh Sager, and they were so happy that they started to film me and post the situation on their Snapchat.
Spotify is about $10 a month and it’s worth it. You need to learn how to be a good DJ.
One example of being a bad DJ is when I took a Lyft one night. My friend and I hopped in the car, and this guy was blaring a talk show that I had really no interest in listening to. Be considerate. What does the passenger like? What does the passenger want to listen to?
Not only do you need to be a good musical DJ, but also a valuable informational DJ, which leads me to my second point.
2. Get on LinkedIn
You’re as useful as the quality of your network. LinkedIn is a great way to connect with other professionals.
If you’re not on LinkedIn, I would recommend to at least get on it and spend a half hour a day connecting. If you like and support your local businesses, connect and endorse everyone who works there.
I finally went into one of the wineries here in Santa Barbara and told them that I was bringing them business. He gave me several 2 for 1 cards with his name on it so they would know that it was me.
This might not exactly equate to immediate money, but it does create value for other people, which will create value for you.
3. Invest time into affiliate marketing
Create value for the businesses you like.
There’s a company in Santa Barbara called Sonos. They sell high quality speakers.
One time, I picked up a guy from Sonos, named Russell Galloway, and he said, “Hey, I know you! You wrote that article on the Longest Uber Ride, connected with me on LinkedIn, and endorsed me!” I thought that was hilarious.
Take an ample amount of time each day to go on LinkedIn and connect and endorse everyone who works at the businesses you like.
Tim Ferriss is the king of affiliate marketing. He tweeted this recently.
— Tim Ferriss (@tferriss) March 27, 2015
Promote the products you like and believe in.
There’s an area in Santa Barbara called the Funk Zone. In the past five years, this place has become the hot spot in town. Everyone from out of town goes there and experiences the wineries, breweries, and art galleries.
This finally gave me the idea to hand out coupons to anyone who wanted to go there.
4. Stay organized with your contacts
I know a fellow Santa Barbara Uber driver, Seth who is in sales. Throughout his career, he has collected hundreds of business cards.
If you have a need, he knows someone who can help. In my opinion, the thing he needs most is a CRM program like Salesforce to organize all his relationships.
Where there is a problem, there is a possible solution that you can offer.
5. Dress nicely
This photo got whopping 1 million likes on Facebook. Why? Because clothes change you from the inside out.
Dressing nicely gives an aura of confidence that is contagious. You’ll feel better wearing your best and you’ll make an impression that goes right to the heart of your passenger.
How about you? Do you work with your local businesses? How? I’d love to hear your thoughts in the comments.
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-Joe @ RSG