Depending on where you drive, January and February driving can be a big let down from the bustle of the holidays. But is it true that demand really drops for drivers, or is it our perspective? In this article, RSG contributor Victor Hoff shares his tips on surviving the new year slowdown. With additional, updated reporting from RSG contributor Paula Gibbins.
January as an Uber driver
New Year’s Eve has come and gone and the fistfuls of cash you’ve earned over the holidays have long since disappeared. So now what? As the nation ushers in a period of collective retreat from binging – financially, gastronomically and alcoholically – rideshare drivers have to now adjust their budgets and reorient themselves to a new, but temporary, reality: the new year brings a marked drop in business.
Or does it?