Is it still worth it to drive on New Year’s Eve? Uber and Lyft certainly make it sound enticing in their emails to us drivers, but how lucrative is it really? RSG contributor Jay Cradeur went out on the streets to see how New Year’s Eve 2017 would stack up, and he compared early morning, afternoon, early evening and late evening to see just which hours were best. Did you drive New Year’s Eve and, if so, how was your night?
Leading up to the big day, another driver told me that he would make “over $1,000” driving on New Year’s Eve. Another passenger told me she heard that surge would be “over 10X” on this best day of the year to be driving. And both Uber and Lyft kept sending me text messages about how amazing the earning would be on New Year’s Eve.
Since I took last New Year’s Eve off, I decided I would do my best to maximize my driver earnings on December 31, 2017. In this article, I will share my preparation, my strategy, my results, and a few things I learned during my 14-hour odyssey driving in San Francisco on New Year’s Eve.