It’s official: Uber’s 6 Destination Filter options are history. Today, senior RSG contributor Christian Perea discusses what happened and why, and what this could mean for Lyft’s destination filter options.
Well that didn’t last long.
Recently, Uber rolled back the number of times we can use Destination Filter from 6 to 2 uses per day. The move comes after Uber featured an upgraded Destination Filter as part of Chapter 3 of their 180 Days of Change campaign. Before August, drivers had always been limited to 2 filters a day.
Destination Filter has always been a popular feature among drivers because it allows us to control the direction that rides will take us. I liked the idea of having six instead of two because it would allow me to use it more often instead of on the rare occasion where a ride took me far away from the city or at the beginning/end of my shift. The extra four really makes it feel like you have a lot more control over your routes.
More importantly, in an era of lowest-fares-ever, it’s important to have that control over where you drive. So what went wrong?