Listen to this episode on your phone here.

    In this episode, I chat with Dillon Wagner about starting his own rideshare company! We actually have an article all about starting your own rideshare company, but many people still reach out about the process, so in this episode, I offered Dillon a consulting call – and this is the result! We go over everything you should consider when starting a rideshare company, including insurance, messaging, differentiation and much more. 


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    Watch my interview with Dillon here: RSG197: I Want To Start A New Rideshare Company

    Intro to Dillon Wagner

    • Former student at Rowan University
    • Started Wags Wheels as a service at Rowan
    • Plans for expansion in the student transportation market
    • Wants to get the model right at Rowan, then expand

    Wags Wheels

    • Started as an experiment in the last few months
    • Received all documents through the state
    • Launching official business soon
    • Working on an app

    Identifying Profitable Rides – and Unprofitable Rides

    • Demand is mainly at night
    • Need for a minimum fare – and a maximum fare
    • Hard part isn’t the driving – it’s the pick up and drop off

    Investment & Legal Challenges

    • Parents invested some money in Wags Wheels
    • Legal costs are higher than expected!
    • TNC license
    • Insurance requirements

    Differentiation from Uber and Lyft

    • Show the better customer service experience, don’t just tell
    • Employees are drivers
    • Limo companies and sprinter vans

    Long Term Thinking

    • Geography focus?
    • Which schools could Wags Wheels expand to?
    • New markets
    • Want to start small and get the model set


    • Big thanks to Dillon for coming on the podcast and being willing to do this consulting call live!
    • Dillon is on to something cool here – lot of potential!

    Show Notes

    Harry Campbell

    Harry Campbell

    I'm Harry, the owner and founder of The Rideshare Guy Blog and Podcast. I used to be a full-time engineer but now I'm a rideshare blogger! I write about my experience driving for Uber, Lyft, and other services and my goal is to help drivers earn more money by working smarter, not harder.