Do super-fast delivery companies intrigue you? Would you like to deliver food and other items, but lack a car? Want the structure of an employee (and not independent contractor) job? If you answered yes to those questions, you’ll want to check out Getir. RSG contributor Chonce Maddox-Rhea shares how Getir is revolutionizing the super-fast delivery services industry, plus how you can join the Getir team, below.
Food delivery isn’t a new concept, but receiving fresh food within 30 minutes or less might be. Getir is another one of those food delivery options that offers super-fast deliveries on groceries and food.
If you’re a food delivery driver (or soon to become one) looking for variety to diversify your income, let’s talk about a new delivery app you’ll want to keep an eye on.
Quick summary:
- Getir provides vehicles to their drivers and have them labeled as employees
- Getir is increasing their funding rapidly and looking to expand into the US market
- Getir will likely be a close competitor for Instacart as they expand to the US
What is Getir?
Getir was started back in 2015 in Istanbul, Turkey by Nazim Salur. Since becoming the first express grocery delivery company in Turkey, they have only gotten bigger over the years by expanding to other countries.
Getir was recently valued at more than $7.5 billion. Even though it has not made it into the United States just yet, it has also been compared to Instacart.
Using Getir is very similar to how customers use Instacart. Customers start out by downloading the app and placing an order to be delivered straight to their door. Getir aims to get orders from their supply stores to the customer’s doorsteps in 10 minutes or less.
How is this possible? Getir has strategically placed warehouses that store all the foods and items customers can choose from, so it’s already prepped for delivery. Customers can also order restaurant meals from Getir partners, just like with apps like DoorDash or GrubHub.
As a Getir driver, you may have a mix of both order types.
Getir means “bring” in Turkish, which fits the name of the company pretty well as they “bring” items to customers in a hurry. Drivers are seen wearing purple helmets for safety when they drive a purple Getir scooter.
Getir claims to be one of the first of its kind to be able to deliver groceries in 10 minutes or less.
Plus, Getir does consider their drivers to be employees and not independent contractors. This is a huge difference from current delivery companies, so if you’ve been looking for steadier work than independent contracting, Getir may be your answer.
Where is Getir Available?
Getir is widely available in many European countries including recent expansions to Amsterdam in May 2021, London in January 2021, and also Paris and Berlin in June 2021. Getir has yet to make an entry into the United States but has made a mark across Southern Europe including Barcelona, Milan, and Madrid.
Note: While Getir isn’t quite in the US yet, it does look like Getir is beginning to hire in US cities like Chicago, New York City, and Boston.
After raising over $550 million, the next expansion destinations include France, the US, and Germany.
Take a listen to this interview with Getir founder Nazim Salur at The Twenty Minute VC podcast with Harry Stebbings to learn more about Getir’s driver acquisition strategy and plans for expansion into the US here.
Becoming a Getir Driver
If you like driving either a scooter or van this job can be for you. There can be some heavy deadlines involved since Getir delivery drivers pride themselves on completing quick deliveries. But this could still be an ideal opportunity for someone who likes to keep busy to make the time go by faster when working.
Interested drivers may be able to sign up through the website but there are also job ads for Getir posted on popular online job board sites. This ad for a Getir delivery rider has the following requirements:
- Must be 18 years or older with US work authorisation
- Successfully passing a background check
- License documentation
- Experience riding a bike or moped preferred (for 4-8 hours throughout the year)
- Ability to work flexible hours that may include early mornings, evenings, weekends, nights and/or holidays
- Delivery experience preferred
- Punctuality and a friendly demeanor
- Safety first mindset – we are quick in the store so you don’t have to be!
When you deliver for Getir, you can just bring yourself to work since they provide an e-motorcycle, insurance, and equipment to use during your shifts. Here is exactly what Getir offers to drivers, according to their Chicago-area job description (emphasis ours):
- e-moped/e-bike, vehicle insurance, equipment (including phones, gear, helmet, delivery bags) provided by us – just bring yourself to work!
- Earn a minimum of $15/hour + 100% of tips
- $50 bonus once you complete 50 orders, additional $100 bonus after you complete 100 orders
- Full time and part time opportunities
- Work in your neighbourhood
- Staff discount of 10% so you can do your grocery shopping too
- Your own space – restroom and canteen with tea and coffee – so you’re never outdoors in poor weather
- Training, support and opportunities for career development
According to JobToday, Getir’s UK drivers receive a welcome kit and equipment when they join the team. The kit will include a uniform, an e-scooter, and even a smartphone. You will be insured by the company and no sort of deposit will be required.
If you’re a Getir driver in the United States, please reach out to us and share your sign up experience!
Is $15 the highest you can earn as a rideshare or Instacart shopper? Many of our readers say “no” – but plenty say yes, because they are constricted for personal reasons in the number of hours they can drive, where they drive, and what bonuses they can achieve.
If you’re a delivery or Instacart driver who is looking for standard hours and knowing how much you’ll make per hour, Getir is a better bet for you. Plus, the opportunity to use a restroom consistently is another big perk!
Funding
Funding for Getir has been very successful. This past year has been a great funding year for the company.
Getir has raised over $550 million in funding from sources like Sequoia, Tiger Global, and Mubadala. As of June 2021, the company is valued at $7.5 billion, which was a big jump from just a month prior when they were worth $2.6 billion in May 2021. A big part of that is the over $1 billion they’ve raised on three different occasions throughout 2021.
Getir vs Instacart
It will take a lot for any delivery platform to catch up to Instacart, but Getir is trying its best. Getir is just beginning its jump to the United States, and as they do, they might make an even bigger splash than they already are in other markets.
The biggest difference between the two apps is that Getir promises to deliver orders much quicker than Instacart. Also, Getir considers drivers to be W2 employees and provides them with vehicles for the deliveries.
Learn more about delivering with Instacart here.
Getir vs DoorDash
DoorDash focuses on delivering restaurant food while Getir focuses on groceries. DoorDash is fast, but Getir promises deliveries in 15 minutes or less, which is something that DoorDash can’t always do.
In the US, at least, DoorDash is still a more popular name and will have more restaurant partners, but we’ll see how much longer that will be the case.
Learn more about delivering with DoorDash.
Getir vs Jokr
Getir is Turkish based, but has recently shifted focus to other parts of the world. While Jokr, another super fast delivery service, is focused in North and South America, it has also made a small splash in Europe.
Getir and Jokr both are getting attention with their promise to get groceries and food delivered in 15 minutes or less. Who will win between the two? That remains to be seen.
Getir Summary – Should You Sign Up When it Comes to Your City?
Getir is a newcomer to an already crowded delivery industry in the United States. However, new competition can be tough for giants like DoorDash and UberEats, as drivers have more options. Ultimately, the major question will be: Is Getir unique and solid enough to stand out from the competition?
With promises of super quick delivery times, Getir seems to get off to a great start. One thing I would really like to see is where their warehouse stores are located when they come to the U.S., or if they will expect drivers to shop at a select number of local grocery stores just like Instacart. Also, I wonder if there will be order limitations to keep the delivery timeframe quick.
I couldn’t imagine someone being able to order $200 worth of groceries and somehow get it delivered by Getir in 15 minutes. However, a small order or snacks or different essentials for the fridge could make the cut. I’m sure you can’t fit too much on a motorcycle anyway.
Finally, Getir opting to employ all drivers and provide them with a vehicle and insurance definitely sets them apart. Even though the starting pay seems low, drivers won’t have to worry about costs like car maintenance, rideshare insurance, or self-employment taxes.
If and when Getir comes to your city, would you try them out? Would 15 minute or less delivery be possible in your city?
-Chonce @ RSG
