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    What is an Uber and Lyft fleet owner, what do they do, and what is the competition/landscape like for fleet owners? Today I’m chatting with Nick Williams of Sally, a company in the fleet ownership space. We’ll be talking about what it’s like being a fleet owner, Sally’s expansion out of New York, electric vehicles, and more. 

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     Intro to Nick Williams

    • Co-founder and CEO of Sally, a tech and finance company that owns and operates a fleet of rideshare vehicles and yellow taxis in NYC
    • Recently expanded to Chicago and LA
    • Allows drivers to use flexible and short term leases
    • Background in finance has helped him grow the business

    Fleet Owner Business

    • Evolution of fleet ownership – from rental cars (like Hertz, etc.) to purer form of fleet ownership (like Sally)
    • Aim is to provide professional, reliable rideshare vehicles
    • Fleet owner provides one-stop shop for rideshare drivers to get a vehicle
    • Goal is to get drivers on the road with a professional, reliable vehicle

    Demand and Landscape of Fleet Ownership

    • Seems like a lot of demand, but challenging business
    • Pandemic has created a new market landscape
    • Growth is crucial to Sally right now
    • Logistically intense business

    Tesla Taxis

    • Electric Tesla taxicab in New York – the first one is here!
    • Aggressively bringing on new Teslas in NY and in other cities
    • All electric car – excited about the future of bringing more of these
    • Challenges: logistics, charging, etc.

    Charging Infrastructure

    • Can find cheaper hybrid cars – why electric?
    • Tesla is pushing for expansion in charger network
    • Plan for new model of charging – more than just chargers on the side of a highway
    • Goal is to get cost of energy down, figure out when demand is highest, etc.

    Uber + Lyft Incentives for EV Drivers

    • Both companies, and others, in this space are focused on certain sustainable metrics
    • Difficult to impose restrictions or requirements on drivers
    • Fleet owners + rideshare companies can work together to scale access to EVs and charging
    • Can incentivize drivers to transition to EVs


    • Thanks to Nick for coming on the podcast and sharing his insight into the EV space
    • EVs are clearly the future of ridehail and fleets – so many positive aspects
    • Renting out cars to drivers in NYC, Chicago and LA

    Show Notes

    -Harry @ RSG

    Harry Campbell

    Harry Campbell

    I'm Harry, the owner and founder of The Rideshare Guy Blog and Podcast. I used to be a full-time engineer but now I'm a rideshare blogger! I write about my experience driving for Uber, Lyft, and other services and my goal is to help drivers earn more money by working smarter, not harder.