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    Remember the good old days of rideshare driving? Drivers would be happy to pick up passengers, provide water, and have reliably consistent earnings. It’s not like that as much nowadays – but one company is seeking to change that.

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    - Is driving for Doordash worth it?
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    - Rideshare insurance

    In this episode, I’m chatting with Will Coleman of Alto about redefining rideshare, including Alto’s employee-drivers, their “elevated rideshare experience” and more. 

    Intro to Will Coleman & Alto

    • Founder and CEO of Alto
    • Affordable premium rideshare service in Dallas, TX
    • Segment of the population that wants to pay more for a better experience
    • Passengers know they’re going to get a consistent experience, drivers know they get consistent earnings as well

    Alto Fundraising

    • Since 2020, Alto has raised even more money – safety resonates with people!
    • Taking more share from competitors – this is a specialized niche
    • There’s a market for safety for passengers and drivers, too
    • Setting themselves up for leapfrog opportunity

    Rideshare Ecosystem

    • Direct impacts to business – labor shortage, vehicle shortage and price
    • Independent contractor vs. employee benefits
    • Tracking the debate on driver benefits across the country
    • Execution is one of the most important things

    Electric Vehicles & Rideshare

    • An important part of Alto’s future
    • Evaluating cars right now
    • Building infrastructure comes next
    • Alto will have chargers on-site, makes it easier on drivers

    Rideshare Competitors

    • Keeping an eye on competitors
    • Welcome more competition in the space
    • Some have announced services similar to Alto

    Future of the Rideshare Landscape

    • 3-5 years: national, household name
    • US expansion
    • In all major metro areas
    • Disruption is not over!


    • Thank you to Will for coming on the podcast!
    • I tried not to cover too much of what we covered in the past (check out episode 126 for that!) but instead we focused on Alto’s growth and expansion
    • Competition is good – always better for drivers!

    Show Notes

    Harry Campbell

    Harry Campbell

    I'm Harry, the owner and founder of The Rideshare Guy Blog and Podcast. I used to be a full-time engineer but now I'm a rideshare blogger! I write about my experience driving for Uber, Lyft, and other services and my goal is to help drivers earn more money by working smarter, not harder.