Contents:

    Listen to this episode on your phone here.

    Remember the good old days of rideshare driving? Drivers would be happy to pick up passengers, provide water, and have reliably consistent earnings. It’s not like that as much nowadays – but one company is seeking to change that.

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    instacart

    In this episode, I’m chatting with Will Coleman of Alto about redefining rideshare, including Alto’s employee-drivers, their “elevated rideshare experience” and more. 

    Intro to Will Coleman & Alto

    • Founder and CEO of Alto
    • Affordable premium rideshare service in Dallas, TX
    • Segment of the population that wants to pay more for a better experience
    • Passengers know they’re going to get a consistent experience, drivers know they get consistent earnings as well

    Alto Fundraising

    • Since 2020, Alto has raised even more money – safety resonates with people!
    • Taking more share from competitors – this is a specialized niche
    • There’s a market for safety for passengers and drivers, too
    • Setting themselves up for leapfrog opportunity

    Rideshare Ecosystem

    • Direct impacts to business – labor shortage, vehicle shortage and price
    • Independent contractor vs. employee benefits
    • Tracking the debate on driver benefits across the country
    • Execution is one of the most important things

    Electric Vehicles & Rideshare

    • An important part of Alto’s future
    • Evaluating cars right now
    • Building infrastructure comes next
    • Alto will have chargers on-site, makes it easier on drivers

    Rideshare Competitors

    • Keeping an eye on competitors
    • Welcome more competition in the space
    • Some have announced services similar to Alto

    Future of the Rideshare Landscape

    • 3-5 years: national, household name
    • US expansion
    • In all major metro areas
    • Disruption is not over!

    Outro

    • Thank you to Will for coming on the podcast!
    • I tried not to cover too much of what we covered in the past (check out episode 126 for that!) but instead we focused on Alto’s growth and expansion
    • Competition is good – always better for drivers!

    Show Notes

    Harry Campbell

    Harry Campbell

    I'm Harry, the owner and founder of The Rideshare Guy Blog and Podcast. I used to be a full-time engineer but now I'm a rideshare blogger! I write about my experience driving for Uber, Lyft, and other services and my goal is to help drivers earn more money by working smarter, not harder.