In the midst of some not-so-great news for DoorDash (or Dashers), DoorDash has been trying to improve its image and be more transparent. Dasher extraordinaire Dash Bridges recently took part in a discussion about DoorDash pay, transparency and more. He shares how the discussion went and how it may impact Dashers going forward below.
Recently, DoorDash founder and CEO Tony Xu wrote a blog post about improvements to the Dasher Experience. It was newsworthy enough that I wrote about their attempts at pay transparency here. Xu’s post contained a defense of its controversial tipping payout policy, so we assumed it was full steam ahead.
Then on Wednesday, July 24, us Dashers woke up to an email that said, in part:
“While we continue to hear from Dashers that the model generally works for you, to serve Dashers well over the long term, we also have to serve the consumers who use our platform. I did not think that we could continue to do right by you if there were some customers who felt like their tip did not matter.
So what does this mean for you? It means we will soon announce a new pay model where any customer tip will be independent of DoorDash’s contribution for that delivery. It also means that we’ll need your input as we develop other details. Stay tuned for ways to continue to have your perspective heard.”
Apparently the tips-as-DoorDash-subsidy narrative filtered its way to enough customers that it created a problem on the consumer side. And THAT, as opposed to Dasher outrage, led to the policy revision. Weird how the world works, right?
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