RSG006: The Ultimate Passenger Referral Strategy

I’ve actually been working on this podcast episode for a couple months now (so I’m pretty happy that it’s finally ready to go live).  Most people believe that you can only make money with Lyft and Uber driving, but I’m here to help you think outside of the box.  Passenger referrals are a great way to make some extra money because you’re actually selling a product that works.

In the financial world (for those who don’t know I also run a personal finance blog), a lot of bloggers like to say the crappier the product, the better the sales pitch has to be to get you to buy it.  I see a lot of people get suckered into buying things like a whole life insurance policy because there are some damn good salesmen behind it.  That’s not the case with Lyft and Uber though since they are selling a great product.

In fact, they’re not even really selling anything since both services offer free first rides to new passengers.  You would think that it’d be easy to give free rides away but if you’ve ever tried it, you’ve probably realized that it’s a lot harder than it might seem.  Today I’m going to highlight the strategies I’ve been using and it should be a great opportunity for you to learn from my mistakes, copy my successes and maybe you can even teach me a thing or two.  

Summary of the Show: My Ultimate Passenger Referral Strategy


  • Follow us on Twitter or Like our Facebook Page
  • Big social media push!  Please share your favorite article/podcast in your local Lyft Facebook lounge
  • A cool podcast episode I listened to the other day
  • The disruptive nature of the sharing economy
  • “Make Parts, Not Charts”

How Do Lyft and Uber’s Passenger Referral Systems Work?

Widespread Marketing

  • Try to avoid the spammy marketing promotions
  • Do something unique that will make you stand out from everyone else
  • Try everything and if it works great, if not move on to the next strategy
  • Leveraging my personal finance blog contacts
  • I was able to reach 2,000-3,000 people with my code, how many sign-ups do you think I got?
  • My experiment passing out 750 flyers in 5 hours
  • Where to order business cards for cheap
  • How much I made from widespread flyering

More Targeted Promotion

  • Lyft’s Ambassador Program
  • Lyft’s Driver Marketing Coordinator Program
  • Not a pyramid scheme, I swear!
  • Promotion is a good way to take a break from driving
  • How to find local events in your area to help promote/market to
  • How to get a personalized event code for Lyft and Uber
  • My partnership experiment with FinCon
  • No rideshare in New Orleans!
  • Your audience matters with targeted promotion
  • In person/public places marketing – “Street Promotion”
  • My two pronged attack: flyers and business cards
  • How to convince people to take your free money
  • Build trust with your customers
  • Tips and Tricks


  • Whatever strategy you use, focus on finding people who are ready to take action and sign-up
  • How much I made over the past month using these strategies
  • Don’t complain about lower pay, go out there and do something about it
  • Leverage what you’re good at
  • Subscribe to our e-mail list!
  • Please leave a review on iTunes or Stitcher if you enjoyed the podcast
  • Feel free to ask me a question if you have one!

Ask R3Z Solutions

  • Our new segment with Rez LaBoy of R3Z solutions will highlight 4 unique and challenging situations and how to overcome them to provide the best experience possible
  • Rez also does online training for rideshare drivers and his driver recovery classes are now in four different Uber markets
  • Rideshare Guy listeners get $5 off the cost of the class when they mention ‘Rideshare Guy’
  • R3Z Solutions Facebook Page
  • E-mail Rez for more info on classes at
  • E-mail me if you would like to submit a challenging question and Rez will answer it at the end of a future episode!

Show Notes:

Thank You For Listening!

If you’d like to get Rideshare Guy Podcasts delivered straight to your phone or mobile device, you can subscribe via iTunes or Stitcher.  Alternatively, if you’d like to be notified via e-mail every time we publish a new article or podcast, please subscribe to the e-mail list here.

And if you really loved the podcast that much, I encourage you to go ahead and leave a review on iTunes.  I make sure to read each and every one of the reviews so if you leave one please let me know so that I can personally thank you.

And lastly, if you have any questions, comments or concerns don’t hesitate to reach out to me.

What do you guys and gals think of ‘My Ultimate Passenger Referral Strategy’?  Do you think this is a viable way to make some extra money?  Are there any strategies that you think would work better or things I left out?

-The Rideshare Guy